Some days when I sit down to write, the stars are aligned, my creative engine is revved and ready, and the words just flow. Other days, I just sit here and stare at a blinking cursor… wondering when inspiration will strike, wishing the words would just appear on their own.
Today is one of those days.
I’ve spent the last 45 minutes typing and deleting, then typing and deleting again. Part of the issue is that I’m currently struggling to figure out my “niche.” You know, that highly specific subject or topic that your blog is supposed to be about? That magical category whose specificity will attract your audience in ways that a broad niche could never even imagine? How elusive it is!
Well, it’s time to simplify: I’m just going to create for myself. I’m going to “scratch my own itch,” as they say.
When you scratch your own itch, you’re guaranteed an audience of one: yourself. Perhaps your content is a bit haphazard and your writing style a tad verbose, but at least you will be interested in what you have to say. And unless you’re the most boring human out of the billions out there, chances are someone else will be interested too. And perhaps some of these “someone-else’s” are your friends and family. So you do have a small audience.
Just start there. Don’t get caught up in analysis paralysis. Don’t worry about whether or not you’re in the right niche. Let your personal interests and random curiosities lead the way. Trust that you’ll learn by doing. By trial-and-error. Patterns will emerge then slowly but surely, you’ll uncover exactly what your niche is.
For now, don’t overthink it and just create for yourself.
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